The old saying might be true, but location alone doesn’t cut it in today’s commercial or residential property market.
We have named developments and produced all marketing materials from brochures and adverts, to site boards, flags, hoardings and website – from small housing developments to international business parks.
Now Kew has location, but it also has discerning customers and competition. This stylish silver brochure, in a fluted die-cut, slipcase contained liefstyle photography, taken specifically, and tabbed sections highlighting just what the development had to set it apart.
However you say it Slough just doesn’t have sex appeal. It’s not charming Royal Windsor or bustling Reading. This development needed a brand. A name, a logo and imagery to transform perceptions and sell modern apartments. Bright and stylised night time images were employed, alongside large foldouts in a touchy-feely brochure printed with rubber feeling covers that were silkscreen printed in orange and grey with distinctive stand-off screwpost binding.